Lacquer and Life: Touchdown!

Posted on: October 1st, 2010 by jfdadmin No Comments

J. Fleet Elephants at Kala's Cottage

“Touchdown!” This happy phrase reminds us that fall football season has begun. But it also describes how we feel about many of our wonderful J. Fleet retailer partnerships.

So what do football and this beautiful crimson elephant tray have in common? The University of Alabama! This tray was the creative brainchild of our retailer partners in Alabama where the University’s football team is called The Crimson Tide and the mascot is a red-sweatered elephant named Big Al.

Thinking of their University of Alabama alumni customers, several of our retailers asked if we could do a special custom creation of our elephant line in crimson, rather in our standard coffee/espresso or plum/silver. The photo you see here is a display of the custom J. Fleet crimson elephants in Kala’s Cottage. We are thrilled that owner Kala Clontz shared her photos with us.

Kala’s Cottage is located in Guntersville, Alabama, and is “a unique place where people browse, learn and have fun while shopping. Not just focused on one category of items, we decided to create an offering of all the things that make our lives and homes richer, combining not just home accents, art and antiques but also the things that we are passionate about sharing and enjoying with others: wine, gourmet foods, cigars and personalized gifts.” To learn more about Kala’s Cottage, go to>

Kala's Cottage, Guntersville, Alabama

We love to work with our retailers to create special pieces for their customers. These creative partnerships is one of the things we love best about our J. Fleet world.

In the future, we will share more stories about our retailer partnerships. Go Team!

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